How To Succeed At Online Marketing For Small Business With Any Realistic Budget

Are you a small business owner? Do you want to see a lot more customers coming to you in 2011? Certainly, every business owner I’ve met answers these in the affirmative! What’s your plan to grow your business with great new customers?

Clearly, every new customer is a function of new leads in your sales funnel — we know this as conversion. And, every new sales lead is a subset of the number of eager buyers shopping for what you offer who are exposed to your business — we know this as marketing. Admit it, the numbers of people exposed to your business depends on marketing strategy, tactics, advertising, etc. Times change and so has effectiveness of traditional marketing tactics and offline advertising. Whereas, telemarketing, yellow pages, newspaper ads and other previously effective tactics are seriously lame today, online marketing for small business produces more targeted sales leads everyday.

Don’t Ignore Online Marketing For Small Business

Most small business owners ignore online marketing, because they don’t understand how the Internet has dramatically changed consumers. Furthermore, many unwary businesses have been duped into costly schemes to fool Google and other search engines. Have you been duped into believing that #1 on Google first page or a million website visitors in a month are ends in themselves? How do they add to your bottom line? Here’s a clue: work both of them into a business plan, pass it on to your banker and ask for a business loan. Point is, show your banker a plan to get more targeted sales leads calling you on the phone and then they’ll talk money. Google itself and random website visitors do absolutely nothing to grow your business.

Fortunately for you, this Internet thingy has totally changed the way we consume! No longer flipping through yellow pages or browsing the Sunday Trib classifieds, eager buyers shopping for what you offer are on the Internet right this second searching for you. Every time they search they receive a search results page. If you’re not on that page, they will buy from somebody else. Online marketing for small business has one goal: everywhere they search they find you there.

Affordable Online Marketing For Small Business

Fact is, effectively marketing your business is now possible with any realistic budget:

  • Email marketing has long been the favorite of Internet marketers, perhaps because it’s the online equivalent to direct marketing. Done right, instead of intruding in the Inbox, you ask and they grant you permission to nurture them and keep them informed with current and relevant information. Keeping permission marketing foremost in your mind, think of events, specials and successes that you’d appreciate knowing about your favorite vendors. Your customers and prospects will appreciate the same about you.
  • Online articles are another great way to increase awareness of you, your business and, especially, those special things you do that benefit your customers. Do you remember fondly thumbing through a magazine, reading interesting articles and clipping some articles so you can refer back to them later? The Internet is several magnitudes greater than any paper magazine. This very minute somebody is reading an article about your product and service and today she’ll bookmark it and maybe tell her friends about it. Have you ever tried to find a article in a magazine you threw out a long time ago? That won’t happen online, because it’s always available to be found, 24/7, 365 days a year.
  • Social media is all about family, friends and vacation pictures — right? No. It, too, can be tremendously effective in putting your business in front of eager buyers. Facebook membership alone is the third largest country in the world: China, India, Facebook, USA… In 2010 it’s been reported that the largest growing Facebook demographic is middle aged women. Again, keep in mind how online marketing for small business is primarily about developing relationships with your marketplace. What better way to start a conversation with a new prospect than at a huge party? Facebook, for example, is a neverending party of friends, family and coworkers, and they’re all talking about what’s on their minds. Strike a positive chord with just one, and they’ll tell somebody about you, and on and on.

Follow Online Marketing For Small Business To Success

Online marketing is about branding. The more people recognize your personal name, your business name and your place in the community, the more likely that one of them converts into a customer. Notice how we haven’t mentioned traditional advertising agencies and TV commercial production crews — the prohibitive prices of traditional marketing simply are not necessary online. It’s more about leaving thousands and thousands of bread crumbs from your business throughout the Internet. Whenever some eager buyer happens on one crumb while shopping for what you offer, Hansel and Gretel will follow the trail to your door. Like all marketing, the only goal of online marketing for small business is to create customers.

How Can Small Businesses Squeeze More Sales Out of a Lead Generation Funnel?

The economic times that exist today are testing us all; whether you are a solo entrepreneur, home based business or small business owner. Despite all the doom and gloom, one thing that is for sure is that there will be survivors. The obvious first question is, “Who will they be?” The next one question would be, “What are they doing to make this happen?” While there may be the few who just get lucky, it is probably safe to say that the ones who do get through this and actually grow will have taken very deliberate actions to make it so. What then will these businesses do?

First of all, they will cut back on the costs of doing business without compromising the quality of the goods and services that they produce. This means that they will take the time to find vendors who are offering better prices, look for ways to streamline staffing costs (telecommuting, virtual assistants, cutting back hours), becoming more energy efficient (traveling less, lowering heating and cooling costs), find more affordable health insurance options and so forth. Once they have streamlined, smart businesses will continue to look for ways to get more for less while trying to increase the value that they provide to their customers.

The first place to get more for less is by finding more effective marketing strategies. It is crucial to note that the only type of marketing that should be cut is ineffective marketing. Existing marketing programs need to be evaluated for their effectiveness. Those that do not have a high ROI should be chucked and replaced with those that do. Effective marketing is essential for getting in front of potential customers as well as staying in front of existing ones. This is not the time to ignore your existing customer base. After all, it takes six times as much money to acquire a new lead as it does to market to an existing one. Smart businesses recognize that effective marketing is their lifeline to the future.

What is the best place to start? Small businesses that get organized and put systems in place to automate their marketing and sales processes will get a higher ROI. The best place to get started is by using a customer relationship management program (CRM).

CRM is much more than a contact management system although this is one of the functions that these programs can perform (sometimes they will coordinate with an existing one such as Outlook). CRM is in reality a combination of processes that organize customer and business interactions by providing a means to track all the customer information and then track what has been done with that information. It allows the various departments such as marketing, sales and customer service to be aware of the needs of any given prospect or customer and what needs to be done next.

What would this mean to a business that has a presence on line? It means that a prospect is able to fill out a contact form 24 hours a day/7 days a week. The prospect that fills out this form will now be tagged as a prospect in the CRM system. Depending upon the information that was checked on the form (e.g. newsletter request, product information desired etc.) the prospect will have additional tags that indicate the interests of these prospects. Depending on the type of form that was filled, the database may also now contain demographics such as age, location, occupation and so forth. All of these would be tags that help segment the list. The segmented lists will be connected to appropriate email follow up sequences that automatically send out information, education and marketing materials over a period of weeks, months or year.

This one capacity of CRM has enormous value. Consider that 80% of small businesses fail to follow up with prospects beyond three attempts and that it typically takes seven or more “touches” for a prospect to become a customer. The tragic end result for businesses that fail to follow up is that they are warming up their leads for their competition.

What else can a CRM system do? It will help a business stay in touch with their existing customers by automatically sending welcome messages, customer satisfaction surveys and marketing materials that create opportunities to cross and up sell.

It can also organize affiliate programs, billing and so much more.

A good CRM will be able to use multiple channels to communicate including: emails and newsletters, fax broadcasts, voice blasts, and direct mail post cards. An automated system is highly cost effective and efficient at generating new and repeat sales. CRM is also a time and energy saver and ultimately the best way to squeeze more sales out of any lead generation funnel.

The Power of Small Business Classifieds

There are a great many potential buyers out there on the internet and many ways to advertise your small business in America. This article deals exclusively with internet classifieds.

Writing small classifieds is superb training for creating all types of advertising. The internet has developed since the home computer. You can now start a small business from home and produce terrific returns.

Small Business Classifieds, when used effectively, can be one of the quickest and inexpensive ways to increase sales and customers. One or two, well-written small classifieds can generate thousands in sales. Most people in America, don’t appreciate the pulling power of classified advertising. They think small classifieds are for selling unwanted items, or finding cheap bargains, not for developing a business. While it’s true small classifieds are a good way to sell unwanted items, or find a bargain, it is also true that small classifieds can be used to launch and operate a multi-million dollar corporate or small business.

Many a successful Corporate and Small Business depend totally on small classifieds to generate all their sales. The reason is simple. Once you have discovered how to harness the power of these small classifieds, you really don’t need to run expensive display ads.

Creating successful small classifieds is not a job for an amateur. You may become qualified to create killer classifieds, if you study and work hard at it. But without practice, you are unlikely to do a good job. And only good classifieds make money.

How to Write Successful Small Classified Ads

Your small classified ad must compete with other ads for the readers attention. Your small classifieds has no artwork or layout. The whole job of leading readers into and through your classified ad must be done by the first word or words in the advertisement. You must use exciting and interesting words to the potential buyers of your product. The lead words must go to the heart of the product.

Do not deceive people with your small classified ads. What you want are quality names of potential customers… not a large quantity of useless names. It would be easy to promise the stars in your small classified ads. But if it can’t deliver, you will not only lose the initial sale, you will have alienated your buyer.

Place your small classified ads under the most appropriate heading. If you were offering something appealing to health, the classifieds heading would be HEALTH. If you’re aiming at a specific type of sportsman such as cyclists, swimmers, or bodybuilders, you might find such a classifieds heading.

Small Classified advertising is a powerful tool. You must first become aware of the effective use of classifieds advertising as a business builder. Understand exactly what can be expected from small classifieds advertising and what cannot.

Stir Emotion with your Corporate, or Small Business Classifieds

Your product or service must contain the “emotional appeal” that is the key element of many display ads. This “emotional appeal” must have the power to attract the reader. After the lead words, the good small classified advertisement will contain whatever descriptive words are necessary to tell enough about your product to make your prospect want it and to convince him you are telling the truth and are reliable. Concentrate on benefits, not features. Include your contact details, so that you can follow up on leads from your small classifieds. If you are making direct sales, include the price. Study the small classified advertisements of your successful competitors.

Write the Best Small Classified Ad you can

Include all the classic advertising
words: “news”, “new”, “discovery”, “bargain”, “free”, “save”, etc. Hone and polish your small classified ad. Try to use the most powerful and evocative words. Make your small classifieds ad look exciting and big.

Mail Order Classifieds in America make Big Money !!!

Are you ready to make lots of money in your Small Business in America? Do you want to spend little time and money? If you are prepared to fulfill your dreams and realize your goals, mail order classifieds in America are your best bet to success. You have what it takes – right now. Small classifieds in America are the best dollar for-dollar return in advertising, and you can earn a high profit on your product investment.

People in America read small classifieds for a purpose. They aren’t interrupted – as in most advertising – and are specifically looking for products, services and information that appeal to them. Well-placed small classifieds in America will bring hundreds – thousands – of replies month after month, year after year.

Don’t forget the value of the names of your customers and enquirers. Satisfied customers can later be sold other products and each customer’s name can be very valuable.

How To Easily Acquire New Customers For Small Businesses

Making money has now become easier in the information age. The internet has opened up a whole new world of accessing and sharing data
between individuals or entities.

Without proper understanding, the internet can be very confusing and intimidating. That is why many small businesses do not own a website.

It is said that 60% of small businesses in the US with less than 100 employees have their own website or probably don’t want to own one.

The reasons may be;
· They don’t know what to do with it
· They can’t keep it updated
· It can be too confusing to keep up with the latest strategies
· They are too busy focussing on the business to bother

About their website and would rather pay someone else to do that for them.

Meanwhile, the internet is one big lead generator.

A lead is simply a prospective customer for your product or services.

There are resources on the internet of people who need and want your products or services. People who surf the net are constantly searching for solutions to solve their problems. If you can position yourself to answer their questions, you can become rich. The problem is the internet can be too chaotic to find anything unless you know What you are doing.

If you can get the website visitors into buyers, you can cash in big time. There are several companies which harness these internet surfers, find out what They really are looking for, get their details and give or sell the information to Those who have the solution to the problems of those surfing the internet. Most of these companies compile this data and sell them as lists of leads to firms Who need new business or who want to expand their customer base. Other companies rent their lead database to service providers.

If you would like, as a small business, to acquire customers without the expensive Way of advertising, you can consider buying or renting these leads from such companies. You need to acquire not just any leads but guaranteed quality leads. For example, if you are a plumber, you may want to get a list of leads of people who Have just bought or are about to sell their houses.

The new home owners may not have a contract with anyone just yet and you may just Be the solution to their problem of changing the bathtub to a better one, for instance. New home owners are targeted leads as opposed to home owners who may have Already created a good relationship with their plumber when they first moved in. It doesn’t matter what you are offering, you can get leads to expand your customer base.