Choosing The Right Mobile Apps for Small Business For Your Industry

With an already large and growing audience, mobile apps for small business is a smart investment to generate dozens if not hundreds of new leads a month.

What is the Major Criteria for the Right Mobile Apps for Small Business?

  • Connecting -It is a Goldilocks decision, has to be just right to be engaging and a real fit. In traditional advertising it’s more about audience share. Considerations include number of readers, viewers and listeners.

Mobile apps for small business takes a different mindset. It’s all about relating to and creating a dialogue or exchange with your customers and prospects. You can start with what you have and grow your audience rapidly from there.

  • Sharing – Engagement is the new objective for “like” marketers. Creating interesting and fun content with your audience is a surefire way for your mobile apps for small business to succeed. While that is important the “holy grail” for your mobile apps for small business is for those who engage to share your content with their circle of friends.

With the average Facebook user having 137 friends you only need 10% or more to share. Known as influencers your mobile apps for small business can quickly spiral into an enormous reach of thousands of interested prospects. For some it’s even millions!

  • Call to Action – While having fun is the frequent driver you’ll want to include a call to action that brings your audience one step closer to being a ready buyer for your products and services.

Here are some successful examples of mobile apps for small business that have carefully integrated an easy call to action.

• A florist who polls mom’s in advance what their favorite collection they would like to receive for Mother’s Day. They receive the contest results that makes it easy for them to share.

• A bar and grill restaurant who sends a free appetizer or wine coupon out on a typical slow night around lunch time when they know everyone is sure to be checking their phone. They include a restriction for groups of 4 or more which encourages even more sharing among friends.

• A health gym who promotes in their membership campaign a BMI (body mass indicator) tracker with points they can earn as they progress toward their choice of perks redeemable at the gym.

• A realtor who shares new below market listings to select real estate investors. This powerful mobile apps for small business shares an exclusive video tour with high resolution pics of key property features 72 hours before the property is listed to the general public. The last screen is an opt in for making a priority appointment request.

Type of Product or Service Is An Important Consideration for Mobile Apps for Small Business

  • Impulse buyers – Is there an entry point that engages immediate mobile traffic? The restaurant example above highlights how easy it is to relate to a naturally social and mobile product.

How about big ticket products? Think about giveaways or contests at open houses, test drives, new product demo’s, etc.

Consider the best timing that will reach a peak audience. Just make sure your mobile apps for small business is fun, interesting and something someone would want to share with their friends..

  • Knowledge – Is there more extensive information that must be gathered before making a purchase? Quizzes or trivia contests that position your product or service expertise favorably are excellent choices. Architects looking to finalize designs on a visible public works project may go with polling their fan base with a slide show before making their final pitch to the decision makers.
  • Experience – Does your opportunity create a memorable experience? How about the outdoor sports equipment store than could run a contest showing their fans posting their best mountain climbing pics. Participants get a 10% off coupon they scan from their smartphone at the store. Bigger prizes for zany categories. People love to share pics of fun moments they are having with their favorite hobbies or interests.
  • Social sharing – What about a contest that invites visitors to your Facebook business page? Just be sure you have fresh content on your page. After choosing to Like the page you are eligible for a drawing for a $100 gift card. Offer lots of lower cost or free incentives that drive traffic to your store or service to encourage even more sharing.

With mobile apps for small business you are only limited by your creativity. There are a growing number of great examples available for every industry that you can begin with. It doesn’t take long to be an expert with just the right mix of mobile apps for small business that fit your exact needs.

Exciting growth in leads and new sales can occur fast with smartly leveraging your mobile apps for small business investment.

Small Businesses Turn Leads Into Sales by Responding Quickly

The key for a small business to turn leads into sales is speed. When people look for information, products, or solutions on the internet, they want instant gratification. If they have to wait for you to send back an email or wait for a phone call from you, you’ve probably already lost them. If they have to wait for you to send them something in the postal mail, you never had a shot anyway.

The first time that I realized just how critical this was, I had been in business for a few years, and my company was a preferred vendor for a training website. Every day, people would visit this website, and because it was so comprehensive, it was very difficult to navigate. As a result, a lot of people would just fill out the form on the website requesting whatever type of training that they were looking for. As soon as someone filled out the form, it automatically got posted on the secure side, so if you were one of these preferred businesses, you could login at any time and see what had been posted.

To help us all out, though, the owner of the website would send out a summary at the end of the day, so every evening about 8:00 PM or so, we’d all get an email with a list of all of the leads that came in that day.

I responded to hundreds of these leads without any turning any of those leads into sales. Then, one evening, there was a lead from someone wanting a public speaking class in Dallas. I thought, “Oh, I got this one.” And I responded to it. The next morning, I called the person and introduced myself, and she was the most cold and distant prospect I think I have ever talked to. She just said, “We’ve already chosen someone else,” and hung up. I was totally confused.

So I thought about what I should do to try and close some of these leads, and I figured that I really needed to know what everyone else was doing. I went onto the site and created a posting of my own. It was about 10:30 AM, and I put into the posting that I would only accept email proposals.

By 11:00 AM, I had already received three proposals. The first was just a generic email with a HUGE attachment that took quite a while to download. It was about 20 MB of brochures in eight separate attachments that I never really went through. The second was just a simple email saying, “If you still need help, call me.” (Okay it was a little more involved than that, but not much.) The third, though, was a beautiful, professional looking proposal. After glancing at it, I had pretty much decided that if I had really been buying a public speaking class, I would have hired that company.

By 3:00 PM, I had about 25 proposals.

By 6:30 PM, I had received almost 50 proposals.

By 8:00 PM, the time that I was typically receiving the summary email from the website, I had received over 72 proposals.

The next morning when I woke up, I had received 143 proposals. After the first 20 or so, I didn’t look at any of them – not even out of curiosity.

When new proposals kept coming in the morning (less than 24 hours since I posted the listing,) they just ticked me off. I was thinking, “What a loser! You’re number 150 on the list.” But remember, that less than 24 hours prior, I was consistently number 73 or 74 on these lists every single time. (I was the late guy that was ticking everyone off.)

I met with my team that day to share what I found out. We made a commitment to be the first to respond to every request. We only had six people working for the company, but we decided to assign one person every day just to wait for the phone to ring, one person just to wait for individual email leads to come in, and another just to wait for corporate contract requests to come in.

Our goal was to call any email inquiry back in less than five minutes. The most common comment that we started getting when we made those phone calls was, “Wow! I just hit send. You guys are really fast.”

That year we went from a small half-million dollar company to almost one and a half million dollars in sales. The next year we doubled sales again. The only thing that really changed was the speed at which we were following up with potential clients.

Typical Web Surfer

Typical web surfers will usually do something like this. They have a question and quickly do a Google search. They will scan the first page that pops up looking for a listing summary that most closely relates to what they are looking for. If they find one, they will click the link to see if an answer can be found.

Not finding the answer right away, they might fill out a web form requesting additional information.

Then they will go back to Google and look at the next listing. This one has an FAQ page, and they read a few of them and feel comfortable enough to fill out another form to get a second opinion.

Then they will go back to Google and look one more time. This time, the website has a blog with dozens of helpful articles and a few videos that look really nice. They now pick up the phone and end up getting a voicemail.

They might look at a few more listings, but most will not likely to fill out any more forms. No one wants to be bombarded with spam from a lot of websites, so they will probably be cautious about filling out more forms. They will probably only call additional listings from here on out and only if the website is very compelling.

So here is the big question…

Who is most likely to get the business?

If the owner of the third website had answered the phone instead of having the call go over to voicemail, then that person would have had a tremendous advantage over the other two companies. In fact, if the person replies to the voicemail right away, that owner still has an advantage.

In reality, the person who makes contact with the prospect first and builds rapport with the prospect is always in the driver’s seat.

However, if you respond to the email the next day, the person will answer the phone saying, “Huh? Who are you again?” The web surfer typically forgets entirely that he/she requested the information in the first place within 24 hours or less.

If the person gets a brochure in the mail a week after sending the email, well… you get the picture.

Speed is your friend in online sales. If you can’t personally follow up on the requests, then hire someone. If you can’t hire someone, then at least invest in a good email follow up system.

Don’t make your good prospects wait for you.

Move quickly. Move nimbly. And make a ton of people happy and a ton of money in the process!

Social Media Marketing for Small Business – A Lucrative Option

Social Media Marketing is fast growing with its exponential global users; small business can now leverage this form of marketing to get their products noticed in the international arena.

To achieve Success in today’s business, we need to focus on the three basic components namely, Growth, Profits and Implementation. These components define the prosperity of any organization. Here are a few ideas on how Social Media Marketing could be a lucrative option in Popularizing the organizations’ products and services.

Relationship Marketing in today’s business

In today’s competitive business-Relationship Management is the key component. It is here that social media marketing and online marketing as a whole come in place. It shifts your mindset from using online marketing just to generate leads to creating deeper relationships with customers and prospects and improve your “findability”.

A PAT Model best describes the strategies employed in Social Media Marketing through Strong Positioning, Attracting Attention from right market and Getting Traction with your users selling more number of times sets a vital record. We need to create business choreography to keep and attract clients. Small business marketing efforts will work only if these things are in place.

1. Funneling Down On Target:

In small business, its important to connect with people in the same geographic area, especially if you are dealing with products of inelastic demand (essential products).Targeting your social media with specific area or keywords, ensures that you are interacting only with viable leads.

There are hundreds of thousands of status updates getting published every minute, so cutting through the clutter has to be a top priority. Start small. Starting out to familiarize yourself with tools like search.twitter.com, and you can eventually move on to using a more business-specific tool like CoTweet or Hootsuite.

2. Proactive is the key

Going after the prospective leads and interacting with them is the key to turn into successful closure of business deals. Waiting and tweeting in unrelated arena may not give you the desired results.

You need to find out people of your interest by Joining Facebook groups, Linked-In groups, check out PeerIndex.net lists on your genre, and look at a person’s Twitter Grader score. These are so many tools online to target your exact customer, so make use of them wisely.

3. Recognition of Bad Automation

When you’re having a conversation with potential clients, you need to be real. Spam is sure to turn people off instantly. Starting a conversation with qualified leads and growing the conversation organically from 5 to 10 qualified leads adds to the bottom line

Streamlining the process online is possible through simple automation process for example scheduling updates, pulling in from your RSS feed, these are all great time savers. Ready made templates prove useful in replying to queries when you see people tweeting or posting on Facebook but never automate replies as the result could be embarrassing. While a Casual visitor may be replied with a quotation of products may prove irrelevant to the situation.

4. Don’t Miss the Giant Gorilla

As a Small Business Owner, you need take on several roles. When your of Social media for a little while, leave your followers with some helpful posts to read, while you’re busy doing your important work. Social media is a great way to field in lot of customer queries, requests, support and even research.

Setting up searches for keywords related to your brand and creating time to handle request daily, will ensure that the Giant Gorilla (Prospective Lead) never escapes your notice. By promptly answering requests many problems could be solved in its initial stage.

5. Give others Credit

There are various opportunities in Social media like Retweeting is a great way to show your followers you have your finger on the pulse of your industry, but a big mistake is just posting a load of unattributed feeds as your own. Crediting the original author shows your credibility. First it shows your users, that you are monitoring your field and curating some great content for fans and followers. Secondly it may be a great opportunity to drive home your ideas through the words of the author. You can start a lot of strategic partnerships with just simple Retweeting.

Social media sites are exploding with users. Though the ultimate goal is to maximize the value of the content, savvy businesses today are focusing and concentrate on creating interactions that will help turn the social media users into traffic which converts into business. For a business without a lot of time or a very large marketing budget, social media is a great place for a targeted interaction to become a viable lead.

Crucial Marketing Tips for Small Business Owners

The need of effective marketing strategies is undeniable. Proper marketing strategies hold the key to success of any business venture. With the widespread popularity of the internet, online marketing has evolved to become one of the most sought after options that are now integrated in the core policies of the small sized enterprises. These small scale business houses have lapped up the far reaching benefits of e-marketing to reach out to their potential clients sans hassles. An internet marketing firm offers all encompassing e-marketing solutions that are dedicated in providing proper exposure to the businesses in the online realm. From social media marketing service to search engine marketing, SEO friendly web development service to affordable web design, a professional web marketing firm helps provide all inclusive solution to the small scale business houses, aiding them to improve their online visibility.

If you own a small business, then is imperative that you build effective marketing strategies and adhere to proper lead generation programs. Few years back marketing campaigns were restricted to posting advertisements in the newspaper, digital media or billboards but internet has brought in tremendous transformation in the way marketing campaigns and promotions are implemented. E-marketing has become affordable alternative compared to other media advertising and the progress of the campaign is very easy to assess and track. There are marketing tips for small business owners which will help increase productivity and leverage your sales, without letting you increase marketing costs.

One of the most vital marketing tips for small business owners is developing a website and generating the lead. The most effective way you can generate lead for your business is by developing a website that showcases your business prospects and harness your brand reputation to the very best. While developing your site you must consider certain important aspects and the prime thing is to make the website search engine friendly. Proper coding, easy navigational tools and good design of the website will attract the online audience to your website. Finding affordable web design and development company is not enough; rather the design of the websites must comply with SEO standard so as to get top ranks.

Before initiating online marketing campaign, you must also have a clear idea about your target audience and the kind of network you wish to penetrate. You must realize the objective and goal you wish to conclude through your web marketing campaign. Herein one of the most crucial marketing tips for small business owners is rightfully comprehending the expectation of the target audience and formulating the strategies accordingly. You must formulate marketing strategies in such ways that would leverage your conversion rates and retain the clients. This will help your business meet the long term prospects.

One of the most important marketing tips for small business owners is finding out the effective methods of leading visitors to their website. You may help a visitor to come re-visit your site time and time again through newsletter campaigning where they will be receiving receive special offers and latest discounts. E-mail marketing is another important fundamental that will help the visitor about your brand name.

Online marketing tips for small business owners always focus around the development of the site and enumerate how to lead more web traffic to it. Effective blogging and micro-blogging, article marketing, press release distribution, social networking branding, link exchange policies, SEO friendly web development and designing services and many other online marketing resources, a business owner aptly focus on the rightful branding procedures and track the feedback of the online audience.